INVESTOR INTELLIGENCE & CRM

Know which investors are engaging.
And when to follow up.

IRIS watches every visit, deck read and question on your investor site, ties them to the people who have identified themselves, and tells your IR team who to follow up with each week, and why.

THE REAL METRIC

Your next shareholders are already looking.
You just can't see them.

Every day, investors research your company: reading your deck, asking questions, coming back for more. Today that interest is invisible. You watch the volume move and never learn who's behind it. IRIS makes it visible. It shows which known contacts are active, scores who is most engaged, and helps you reach them personally, while they are still researching. Your IR firm sends a monthly report. IRIS is watching all day, every day, and keeps the whole history in one place.

WHAT IRIS DOES

Three jobs. One agent. Never stops.

FINDS

Your next investors

Seeds your database on day one with the shareholders you already have and the funds holding your peers, then adds every engaged visitor your news attracts, week after week.

SCORES

Who is most engaged

Every contact becomes a living profile: where they're from, how they found you, which channels send them, what they read and keep asking about, ranked by who's warm and who's getting warmer.

CONVERTS

Interest into conversations

Engages, follows up and logs every touch, turning attention into follow-up.

THE ENGINE

Your database grows itself.

1

Capture & enrich

The concierge and signups capture engaged visitors. Your shareholder register and public ownership filings seed the rest. Sources are first-party, with consent where the law requires it, or public filings.

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2

Score & rank

Each profile scores from every visit, question and click, ranking who is warming now, not last quarter. The score is designed to improve as register uploads show which contacts became shareholders.

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3

Engage

Personalized, compliant outreach plus an always-on site concierge that captures intent.

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4

Learn & grow

Every register upload shows which contacts became shareholders, so the scoring learns from your real outcomes, and the database compounds.

The loop compounds. Step 4 feeds Step 1: your investor database is an asset that grows every week you run it.
TRY IT LIVE

This is the concierge. It actually works.

Ask it about the sample company's drill results, treasury or financings. It answers from the company's public disclosure, scores engagement, and captures leads. Type or talk: tap the soundwave for a live voice conversation, like a call. Customize the branding below. That's how it deploys per client.

THE SAMPLE COMPANY
Accent

Aurora Gold is a fictional company created for this demo. On a real deployment, IRIS answers from your company's approved public disclosure.

IRIS · Aurora Gold Corp.

● Online · ask me anything about the company
THE BACK END

The console behind the concierge.

Every conversation, lead and signal flows into the IRIS console: your live investor database, scored and ready to act on. Scroll to look around it.

Sample data · fictional company
Investor list
2,418
▲ 19% this quarter
Highly engaged
214
▲ 33 this week
Conversations
892
▲ 21% / 30d
Investor list growth feeds from concierge + filings
Investors scored continuously
MM
Meridian Mining Fund
94
▦ Peer holderReady
RC
R. Castellano
91
◆ ConciergeReady
SP
Summit Resource Partners
88
▦ 13F filingReady
LZ
L. Zhang
73
◆ ConciergeWarming
BC
Beaver Creek Capital
69
▦ Peer holderWarming
TO
T. Okonkwo
48
◆ ConciergeEngaged
Concierge intake live
"When are the Kodiak Ridge assays expected?"
Kodiak RidgeHigh intent✓ Lead captured
"How can I get on the list for the next financing?"
FinancingHigh intent✓ Lead captured
scroll ↓ the console moves with you
Open the full console →
THE FULL STACK

Everything IRIS does. In one place.

IRIS tells you who is most engaged with your story, and helps you reach them while they are still researching. Every feature below is in the product today, three of them marked as pilot, in one loop that captures investor interest, understands it, acts on it, and proves what worked.

1 · CAPTURE
CONCIERGE

AI Investor Concierge (chat + voice)

A 24/7 assistant on your IR site that answers investor questions from your approved disclosure, declines questions outside it, and turns every conversation into a captured, scored lead.

TRACKING

Site & conference tracking

One line of code on any site you own (your IR site, your conference site) logs every visitor's region, city, network, device, and how they found you.

SIGN-UPS

Sign-up capture

Any form submission on your tracked sites lands the email straight into the CRM automatically, tagged to its source.

DATA ROOM

Trackable data room

An optional trackable deck link that shows who opened your presentation and how far they actually read.

IDENTITY

Identity stitching

Anonymous activity connects to a real person retroactively the moment they leave an email, across your sites, and across devices where the same person identifies themselves.

2 · UNDERSTAND
CRM

Investor CRM

Your entire shareholder base in one list: institutional holders from the latest 13F filings, sorted by dollars held, plus every captured prospect by name, each with a full profile of what they asked, when, and from where.

SCORE

Engagement scoring

Every prospect gets a live engagement score from their real behaviour, so you work the warmest first. It trains into a true predictor once your register uploads teach it who converted.

TRENDS

Question trends

What investors are actually asking this quarter (financing, permitting, drill results), trending up or down.

PEERS

Peer Holders

Funds that hold your peers but not you, verified against their actual SEC filings. Your warmest institutional targets.

INSIDERS

Insider & filing intel

Form 4 insider buys and sells and 13D/G ownership filings, pulled from EDGAR for US-listed issuers and parsed into plain English.

TAPE

Tape × engagement

Your stock's price and volume overlaid with your site engagement, flagging the days when volume spiked and someone was doing homework.

GEO

Geo & channel intelligence

Which regions and marketing channels produce engaged investors, so budget goes where engaged investors are.

3 · ACT
CAMPAIGNS · PILOT

Email campaign builder

A block-based email designer: build branded emails, schedule them, send from your own domain once it is verified, and track opens and clicks per investor in a full campaigns dashboard.

FOLLOW-UP · PILOT

Auto news follow-up

Release news, and IRIS prepares a personalized, letterheaded email to exactly the investors who asked about that topic, greeting each by name and quoting their own question. You review and approve before it sends.

STUDIO

Content Studio

Press releases, shareholder updates and branded investor decks drafted from your disclosure by Claude Opus 5, laid out like the wire version, with the cautionary language built in. It is instructed to use only what you have published, and you review everything before it goes anywhere.

LISTS

Smart lists

Flag anyone into named lists like "Highly engaged funds" or "Dark holders" that sync to your account and feed straight into campaigns.

4 · CLOSE THE LOOP
IMPORT

Import a list

Upload a shareholder register, a NOBO beneficial-owner list, or your Mailchimp audience. IRIS matches it against everyone it knows and splits it into engaged vs. never-contacted, written into the CRM as working lists.

DARK

Dark holders

The people who own your stock but have never heard from you: found, listed, and one click from outreach.

ROI · PILOT

Conference ROI

Per event: visitors, questions, leads captured, and how many ended up on your register.

BRIEF

Weekly brief

Every Monday morning, IRIS emails you what happened: new engaged investors, what they asked, campaign results, insider filings.

LEARN

Learning loop

Every register or NOBO upload shows which behaviours came before a contact became a shareholder, so the engagement score is designed to learn from your real outcomes. Data no competitor can buy.

Ground truth is already in your drawer. Most issuers order a NOBO beneficial-owner list for proxy season and never use it again. Upload it to IRIS and it becomes the most valuable dataset you own: who bought, who sold, who holds your stock but has never heard from you. It compounds every quarter, and no competitor can buy it, because it's yours.
INVESTOR INTELLIGENCE

Turn your traffic into a media plan.

Most analytics tell you where your traffic comes from. IRIS goes further: across all your site traffic, not just the people who chat, it pinpoints where your engaged investor interest is concentrated, then turns it into a clear recommendation on where to spend. Run Meta here, Google search there. Anonymous and aggregate, no personal identifiers.

WHERE

Where investors cluster

City and region for every engaged visitor, so a Google or Meta campaign targets the metros your real interest is coming from, not a guess.

WHICH

Which channels convert

Google, Meta, X, newsletters, referring sites. IRIS shows which sources send investors that actually engage, so budget follows what works.

WHO

Retail vs. institutional

Network signals help separate retail investors from institutions and filter out bots, so you know which kind of campaign even makes sense.

The output is a decision. "Run Meta in these metros, Google search in these. Skip the rest." Data-backed ad targeting instead of spray-and-pray.
DEPLOY

Live on your IR site. We handle setup.

No rebuild, no dev project. The concierge goes live with a single embed on your existing site, and we configure the branding and your approved-disclosure source for you.

Two tags. One for the concierge, one for analytics, plus a line in your privacy notice. Nothing else on your site changes.
We configure it. Branding, ticker, accent and the approved-disclosure set are set up for you.
Floating or inline. Runs as a corner bubble or an embedded panel, your choice.
Always current. IRIS pulls your latest press releases automatically, so the concierge stays current with your news page, with no redeploy.

The same widget you can try above is exactly what one line of script adds to a client's site.

BUILT CLEAN

Built for disclosure rules.

How a small-cap talks to investors is among the most scrutinized activities in public markets. IRIS is a disciplined way to understand and serve investor interest, built on first-party and public data, with consent where the law requires it.

Sourced from filings

Answers are drawn from the disclosure you approve, and the concierge declines everything else.

Logged & audit-ready

Every interaction timestamped, kept for 24 months and exportable. Hand your board or regulator a clean record.

Anti-touting guardrails

The concierge is instructed to decline price, forecasts and advice, and every release is tested against those rules.

Most IR spend evaporates.
IRIS compounds.

Every question answered, every known visitor recognised, every campaign measured makes your investor database more valuable, an asset you own and no competitor can buy. You fought for the capital. IRIS builds the relationships.